Advertising must engage in a constant battle for your attention. An advert has to grab its viewer in a fleeting glance and visually seduce them to look a little longer, just long enough to get a message across and be memorable.
Outstanding advertising is often the marriage of intelligent headline copywriting and beautifully art directed imagery. It’s about magical ideas and visual tomfoolery.
At Carbon we love clever conceptual advertising, it’s one of our favourite things to work on. Creating successful advertising is perhaps one of the most challenging areas for a creative agency because it requires total focus.
The key to success is to cut through the noise of other advertising and form a context that takes our audience by surprise.
Catching the eye
When expertly executed, conceptual advertising will stop us in our tracks, jangle our brains and make us think ‘What does that mean, there’s a problem to solve here...’.
It’s the pause, the look sideways, the second glance followed by the ‘ahh moment’ that solves the visual riddle and releases us from our slight confusion. All is right again in the world, we pat ourselves on the back and commend the brand on it’s cleverness.
That thought provoking moment may stick with us for a time and we associate the product or brand with what we saw.
This is the power of advertising. Big brands are built on clever advertising campaigns, it’s how Coca-Cola persuade us to buy billions of cans of sugared water and Meerkats sell us car insurance.
You have a goal to reach, a dream to come true and it could feel like reaching for the moon…
…but with a cracking campaign and clever creative, we can help you rocket to success.
OOH / Outdoor Advertising
Out of home advertising is perhaps the purest form of ad creation. Think large format poster advertising like 48 sheet billboards or six sheet bus stop adshels.
But out of home advertising today covers many other mediums such as bus banners, vehicle wraps, lamppost banners, building wraps, phone box advertising and trailers.
At Carbon we’ve created effective award winning advertising campaigns. One of our ads was voted in the top 10 ads of 2015 by Guardian media experts.
We’re looking for our next award winning opportunity, let’s chat…