The practice of advertising, branding and brand strategy, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales promotion and online marketing is termed marketing communications.
Traditionally, marketing communications practitioners focused on the creation and execution of printed marketing collateral. However, academic and professional research developed the practice to use strategic elements of branding in order to ensure consistency of message delivery throughout an organisation – a consistent “look-and-feel”.
Now marketing communications has been extended to include blogs, email and social media marketing and even SEO – search engine optimisation.
Carbon Creative is well-versed in helping you produce marketing communications plans and co-ordinating complex campaigns with consistent branding.