Services employed
Brand
The Royal Foundation | United for Wildlife Branding
United for Wildlife is a global initiative established by The Royal Foundation to tackle illegal wildlife trafficking and protect endangered species. Working with conservation organisations, law enforcement, transport and financial sector partners worldwide, United for Wildlife focuses on disrupting the illegal wildlife trade and safeguarding biodiversity through collaboration, advocacy and collective action.
The brief
United for Wildlife had an established brand identity developed internally in 2014 and with the assistance of London based advertising agency Adam & Eve DDB. United for Wildlife approached us to update and enhance elements of this existing brand identity and to develop comprehensive brand guidelines for use across their global partner network. Our role was to refine, strengthen and systemise the brand so that it could be applied consistently across digital, print and event materials as the organisation’s impact and visibility continued to grow.
This new brand guidelines would help define infographics, additional iconography, colour, patterns and textures that could be used for website design, digital media, printed materials and event materials.
Our creative approach
As the work by United for Wildlife started to yield results, the look and feel of documentation, reports and events became an important aspect of creative output. Identity consistency across all materials were not possible to envision during the inception of the original brand development.
Our focus was to create practical creative graphic assets and guidance on how to use them for both creative professionals and external marketing partners.
Results and impact
The refreshed assets and comprehensive brand guidelines have helped United for Wildlife present a more consistent, professional and distinctive identity across its global communications. Partner organisations are now able to apply the brand with clarity and confidence, supporting clearer storytelling around their mission to combat illegal wildlife trafficking.
The updated toolkit has also enabled smoother collaboration between teams and suppliers, reducing ambiguity and ensuring that campaign materials, reports and events all feel part of a unified global movement.
