TeraHost | Branding and Website

The brief and our creative approach

Terahost commissioned us to develop a new logo and visual identity and design and build a new website to communicate their services in a way that felt engaging, modern, and different from typical corporate IT brands.

We took a slightly retrospective look at computing and technology, drawing inspiration from the supercomputers of the 1980s, including the famous CRAY systems. These machines were bold, futuristic, and at the forefront of the early digital revolution.

The new Terahost logo and visual identity were crafted from this heritage — inspired by supercomputer DNA but expressed in a modern, playful form.

To support the identity, we created a series of bespoke illustrated robot characters that symbolised Terahost’s curated IT services. To add personality and humour, each robot was animated to perform simple looping actions that hinted at its function.

Website design and development

We elected for a simple layout approach for the website pages, the strategy was to allow the robot characters to promote the services. Body copy text was kept to a minimum, the essentials to explain each individual IT service offer. The core principal was for the website to generate interest and potential new business whilst also acting as a gateway for existing clients to access their unique IT portal software which is linked to from the main website navigation.

Results

The team at TeraHost loved the work and it embodied their approach. Branding and marketing of IT services didn’t have to follow the corporate herd, IT services could be interesting and engaging. Our work has helped TeraHost establish themselves in a crowded market and stand-out positively in an industry that had become visually uninspiring.