Groundtherm is a long standing family run business and have operated in the Renewable Heating sector for the last 15 years.

Turning up the heat

With no definitive brand identity and a mixture of styles, a full rebrand of both their logo and marketing materials was a great way to breathe new life into this family run business.

The brief

When Groundtherm first approached us, we were initially briefed to refresh their folders and inserts, used at events to help market their company and educate others on the positives of renewable heating.

However with little in the way of a core visual identity and a mixture of designs across all their marketing materials, the client agreed this was an opportune time to review the look and feel of their entire brand.

A new look

The client saw a real benefit to a full rebrand and our first step was to recreate their existing logo, to give it a fresher and more modern feel.

We wanted to create a dynamic brand for Groundtherm, which would be perceived as sustainable and innovative. We developed the logo taking the G and the T from the business name, cleverly constructing the T to resemble a tree with the G emulating the globe and protection around the tree.

Mini sustainable community

We wanted to create a strong identity that would give Groundtherm the edge over their competitors.  After evolving initial moodboards and various creative styles with the client, it was decided that an illustrative route would be the best solution.

Exploring their business offering of renewable heating solutions and the positive impacts it has for everyone, gave us the inspiration to create a ‘mini sustainable community’ to feature on the front of the folder. Further illustrations of houses and the products feature throughout the inserts, and a carefully selected colour palette brings further impact to the designs.

Interested in working with us?

We're here for you, we listen, research, advise and create. We use plain English and guide you with honesty and clarity. Please get in touch to find out more!

Contact us