Baxendale Employee Ownership believe in employee ownership as the best sustainable long term solution to ownership succession and that employees should be enabled to have a real voice in the organisations they work in and share in the wealth that they help create.
The support and advice Baxendale Employee Ownership provide other businesses to enable them to become independently employee owned sees hundreds of companies being able to protect their independence, culture, and identity; and thousands of employees benefiting from the opportunity to contribute to and engage with their companies as owners.
Baxendale Employee Ownership, a market leader with over 20 years of experience in transitioning companies to employee ownership, sought to refresh its website to better reflect its expertise and unique identity.
The goal for the site was to create a more engaging, modern experience that highlighted Baxendale Employee Ownership’s expertise, driving user interaction and strengthening its reputation as a leader in the employee ownership sector.
The journey to employee ownership was visualised by our in-house illustrator and formed an important part of the new site’s homepage real estate. A new brand palette was also created to help set Baxendale Employee Ownership aside from the Group, using rich colours and graphics that evoked a ‘ripple effect’ of positive, collective ideas.
The new design differentiated it from the Baxendale Group website, improved user experience, and showcased the company’s thought leadership through high-quality case studies, transition statistics, and clear, informative content.
The resulting website allows Baxendale EO the flexibility to create brand new pages with ease, using a library of bespoke flexible modules designed for them. They have areas to house all their thought leadership articles, plus news and events.
The complex nature of Employee Ownership is set out clearly on their Homepage, instils confidence in their service offering and encourages businesses to get in touch.