Apeks specialises in high-performance scuba diving equipment, designed for challenging and cold-water environments. Founded in the north of England in the mid 1970s, two friends decided to combine their knowledge of diving and precision engineering. They set about creating what have become some of the most respected regulators on the market.
Decades later that spirit of precision-engineering and British craftsmanship continues, building a reputation for reliability and performance. Apeks now offers a full range of dive equipment which is trusted by divers around the world, often being adopted by military and emergency services. The emphasis is on premium, progressive products that allow a variety of diving configurations to meet the needs of each diver.
Carbon Creative partnered with Apeks, the globally respected manufacturer of high-performance dive equipment, to deliver a bold, integrated print and digital advertising campaign.
Designed to reflect the reliability and technical excellence trusted by divers around the world, the campaign focused on the core message: ‘Control in the Extreme’.
Our creative concept was built around the idea that Apeks gear empowers divers to perform in the most challenging environments — whether navigating freezing depths, warm tropical waters, or unpredictable conditions.
This was captured through the supporting message: ‘Go warm, go cold, go deep, go anywhere’, positioning Apeks as the go-to brand for those who demand performance without compromise.
We delivered a suite of striking print and digital assets, combining atmospheric underwater imagery with strong typography and clean, modern layouts.
The visual direction reflected the precision and toughness of Apeks’ products while appealing to both professional and recreational divers seeking gear they can rely on in extreme conditions.
The campaign was rolled out across key industry publications, digital platforms, and retail channels, boosting visibility among professional and recreational divers. It strengthened Apeks’ brand presence and reinforced its reputation as a leader in reliable, high-performance dive technology for extreme underwater environments.