How clean is England – Defra Report

Keep Britain Tidy is a UK-based independent environmental charity. The organisation campaigns to reduce litter, improve local places and prevent waste.

How clean is England

The Local Environmental Quality Survey of England (LEQSE) is carried out annually by Keep Britain Tidy on behalf of the Department for Environment, Food and Rural Affairs (Defra).

The brief...

Keep Britain Tidy came to us with a simple brief, to create an engaging document with infographics that are easy to understand in order to communicate complex data for the Local Environmental Quality Survey of England (LEQSE), which is carried out annually by Keep Britain Tidy on behalf of the Department for Environment, Food and Rural Affairs (Defra).

Creating an award winning report

We understand the importance such reports and how they can improve a business’s overall reputation, therefore it was imperative that the results where easily communicated through effective design and illustrations.

Report design of this size always requires careful planning of both the content and the design route we choose to take. Using Keep Britain Tidy brand guidelines, we ensured all the information was clearly illustrated and designed in an engaging manner, and so that the design does not distract from the important findings.

With this in mind we created a suite of illustrations and engaging infographics and kept the report design clean and simple with an affective layout and illustrations that communicated the key stats and findings the report released.

As well as designing the report, deliverables also included an interactive website. This was a great way to communicate the various stats and facts in an engaging and interactive manner and we found it to be a great opportunity to inform the readers in a much more exciting and visual form!

We used simple, clean graphics and animation to convey the key statistics, with clickable pop up stats and information, which meant the content wouldn’t overwhelm the audience, which proved to be successful.

The purpose built website made the major content of the report accessible to a wider audience whilst also allowing the printed report to be downloaded. The report website itself went on to win an ‘Honourable Mention’ award at the industry respected

Award winning report

The success of the report was widespread, with many newspapers such as The Guardian, The Daily Mail and the CIWN online writing about the findings and thus creating further awareness of the report and its findings.

One key objective of the work was to position the report in such a way that media channels could obtain it easily and extract and re-purpose the findings in their own news reporting.

By providing clearly structured statistics supported by engaging infographics the material in the report was used by journalist to support the claims in the research. 

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