Keep Britain Tidy

Keep Britain Tidy is a UK-based independent environmental charity. The organisation campaigns to reduce litter, improve local places and prevent waste.

Do the stubby outy binny thing

To help promote the Keep Britain Tidy “Do the stubby outy binny thing” campaign, we created a short 10 second animation aimed at Liverpool’s commuters, shoppers and tourists. Targeting smokers, the aim was to encourage them to bin their butts, helping to clean up the streets of the city.

The video was produced purposely for Liverpool’s Media Wall, the largest full-motion out of home digital advertising screen in Europe. Located opposite Lime Street station, it has massive impact, engaging with commuters, shoppers and tourists, delivering to over 1 million adults in a 2 week period.

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