Adapt Nutrition produce sports supplements that contain clinically proven, effective ingredients. Whatever your fitness goals, Adapt Nutrition products enable your body to perform at the highest level.
Be Strong, Adapt
In recent years the popularity of aesthetic bodybuilding has gone from strength to strength. This abundance of brands and fitness models have taken advantage of the explosion of social media, promoting products and training videos online.
Adapt commissioned us to help bring their brand identity to life, developing an ident they could add to videos targeting sports and health enthusiasts on social media. The perfect way to increase their brand presence.
The ident needed to represent the strength and position of the product, so we decided to make the logo impact with a tsunami ripple effect to reflect this. We worked with the client through each stage of the process, giving them various options in animation styles, storyboarding multiple ideas before final development of the 3D motion graphics.