How many emails flood your inbox every day? The global tally stands at a staggering 361.6 billion emails sent daily, yet many end up lost in the spam abyss. But, how often do you come across an email from a brand that grabs your attention, enticing you with an irresistible offer or a cleverly crafted message that makes you want to click? When done right, email marketing has the power to transform your business, driving sales and boosting brand visibility.

So, you’ve poured hours into crafting the perfect email campaign. You’ve meticulously curated marketing messages, sprinkled in some product promotions, and maybe even dared to include a pun that’s both witty and endearing. But despite your efforts, your open rates remain disappointingly low. The burning question lingers: Why aren’t your subscribers engaging with your content?

The secret sauce lies in the subject line – that tiny yet mighty snippet of text that can make or break your email’s fate. It must strike the perfect balance, avoiding the dreaded spam filter while still managing to pique curiosity and evoke emotion. With a whopping 46% of all emails in 2023 being spam, mastering this delicate dance is paramount.

But why bother with email marketing in a world inundated with spam? Unsurprisingly, a staggering 4.26 billion people check their email daily, making it one of the most immediate communication channels available. Email marketing has evolved into a powerful tool, offering a personalised avenue to connect with both potential and existing customers. Tailoring emails to individual interests, whether through abandoned cart reminders or exclusive offers, can yield significant boosts in conversions – a strategy exemplified by industry giants like Starbucks.

While email communications often risk falling into the trap of monotony and impersonality, brands like Starbucks manage to defy these norms with finesse. Their focus on exclusivity adds a unique touch that elevates their emails from mundane to memorable, making them a coveted addition to any inbox.


Now, you might be wondering: Who offers the best email marketing services in Manchester? Crafting, targeting, and monitoring email campaigns can be daunting tasks, but fear not – at Carbon Creative, your success is our mission. With an in-house team of award-winning designers, motion graphics artists, and marketers, we specialise in creating email campaigns that not only grab attention but also foster lasting customer loyalty.

Here’s what you can expect when you partner with us:

Engaging Content: Our campaigns feature professionally written content designed to captivate your audience from start to finish.

On-Brand Design: Consistency is key. We ensure that your emails reflect your brand’s identity, optimising them for seamless viewing across all devices.

Content Calendar: Leveraging extensive testing and collaboration with our clients, we develop a content calendar to reach your audience at the most opportune times.

Clicks and Conversions: Detailed reporting is essential for success. We closely monitor campaign performance, providing insights to drive continuous improvement and exceed your targets.

Ready to elevate your business to new heights? Reach out to our marketing team today for more information, or drop us a line at We’re eager to hear from you and help you unlock the full potential of email marketing!