The rise of digital technologies has meant that the average person is interrupted by thousands of promotional messages a day and the effectiveness of traditional means of marketing communications is rapidly declining.
Digital marketing methods are over a decade old but, originally they aped the push, or outbound, communications model. Email marketing, SMS and even early pay-per-click campaigns ‘pushed’ messages to target audiences.
The rise of SEO (Search Engine Optimisation), the smart mobile phone and the exponential growth of social media has changed the rules. In the last two years, inbound, or pull, marketing has become a reality.
Skillful co-ordination and deployment of SEO, digital content production/delivery and a social media presence means that prospects, and ultimately customers will be attracted to your enterprise if you can deliver valuable content to them in the places they congregate online.
Inbound marketing communications requires considerable subtlety: on the one hand, enterprises need to make a return on all activity but, on the other hand, social media, in particular, has its own etiquette. Brands that tread ponderously in social media will not succeed.
Carbon Creative can help you devise a combination of traditional branding and below-the-line material coupled with an inbound marketing strategy. Put simply, you can get great results for less expenditure.
To see a complete list of what we offer visit our design agency manchester services section. If you wish to have a chat
call 0161 877 3500.
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