When creating a brand we are creating a set of associations that a person or group of people will make with your company, product or service.
Our branding expertise is not just about ideas and creativity. At Carbon Creative we delve deeper to investigate what is so special about a brand in the eyes of your customers. We develop a creative idea which matches that ‘specialness’ of your brand in the eyes of your target audience and consumers.
A brand is a source of a promise to its customers, a source which promises relevant, differentiated benefits. It can be seen as the product of two factors: [prediction of what to expect] times [emotional power of that expectation].
A powerful brand needs not only to place itself into the potential customer’s purchase consideration set, but even more importantly, to be the brand chosen from that purchase consideration set for emotional reasons. This is also sometimes referred to as the brand’s unique value proposition.
Whether it is called a unique value proposition or a promise of relevant differentiated benefits, it is very important that the promise or proposition be delivered consistently at each point of customer contact, time after time.
At Carbon Creative we have a proven track record in creating emotive and instantly recognisable brands for our clients which can be seen in our branding portfolio. Within our branding department skill set our logo design service can be utilised to develop a new brand logo from scratch or to refresh your existing offering.
As part of our full brand management capabilities at Carbon we also offer a visual identity service comprising of the evolution of congruent brand name, logo, slogan, and design scheme. The consistency of the brand identity through all visual elements utilised to represent your business is central to our working processes when constructing the branding. That consistency can then be regulated through the creation of brand guidelines which outlines the rules and practices around how brand items are to be used and sized.
If you have questions or queries on anything regarding branding, brand logo’s, visual identities or brand management then please check out our Branding FAQs to get your answers today.
If you have any brand job needs then please get a Branding Quote today or if you would like to discuss with our friendly team then please don’t hesitate to contact us on 0161 877 3500.