Digital Arts Magazine Interviews Carbon Creative for Promote Yourself article...
[28/05/2007]
Sean Ashcroft from Digital Arts Magazine interviewed creative agencies regarding their self promotion techniques.
Read highlights of the article below:
Few agencies have adopted the campaign approach to self-promotion more readily than Carbon Creative (www.carboncreative.net).
“We promote the core values of our company first and our services second,” says creative director Martin Hadfield. “When we started the company in 2002 we wanted to make an ethical commitment to become carbon neutral, and environmental sustainability is something we promote to clients and the supply chain.”
“Ping me an email...”
At its best, email is an extremely cheap and immediate way to reach your prospects. At its worst, it’s a blunt tool that’s as likely to irritate potential clients as impress them. For many, email does have a valued place in the marketing mix.
Carbon Creative’s Martin Hadfield says: “Personalized marketing email has been beneficial for us. We broadcast only to clients and recipients who have opted to join our mailing, usually via our Web site.
Email broadcasts are a great way to keep clients up to date with news items and or new services that you are offering.”
Carbon Creative’s Martin Hadfield says a well-presented Web site is crucial. “It’s often the first point of contact with a new client,” he says.
“We know from our Web stats it’s often used as a point of resource by our existing clients – whether this is to simply view contact information, obtain a quote using the online forms or increasingly to order bespoke printed items.”
click here to read the full article on Digital Arts website
