You are probably reading this because you are interesting in marketing something, it could be launching a new product, service, company or perhaps brand development of an existing one. You want the best return on investment and you want to get it right first time. At Carbon we have developed a process which helps us understand, design, develop and deliver your objectives.
We listen, it is the most important part of the process. We believe meeting, discussing face to face and understanding a clients vision and objectives are incredibly important, it allows Carbon to get a personal feel for the project, something that isn’t easily communicated in a written brief or email, meeting a client to discuss the project in depth ultimately results in some of our best work and relationships.
We conduct competitor analysis to check how competing projects are servicing the market, we take an objective view researching their successes and looking at ways in which we can learn from them. We want to emulate success but through innovation not replication so we used this time to look at different approaches. We present our findings and thoughts to the client and welcome feedback.
A proposal is developed and we create a schedule for key project milestones. For the simplest projects this could be a simple time schedule from concept through to final design, approval and delivery that just helps keep everyone on track. A larger projects may require a strategy outlining key audiences to target, media chanels and rollout schedule of marketing materials to those channels.
The creative process begins, we start with embyonic ideas and explore them visually. If we have a number of ideas that are strong then sometimes these will be scamped in marker pen visuals and presented to the client engaging them early in part of the creative process. Otherwise we will go straight to digital visuals, as high quality presentation prototypes either online or printed proofs. We await the client review, feedback, alterations and final approval.
Once approval on ideas, visuals and functional aspects (if the nature of the project requires them) has been aggreed we move to the development stage. Carbon Creative has two distinct production teams, print creatives and digital creatives, for a project that requires both these disciplines such as branding, printed materials and a website both the design and digital teams work in parallel to develop a tightly integrated solution where marketing materials work together as a seemless marketing entity.
Final delivery of the project whether its small micro website or a large regional advertising campaign is all achieved on time and on budget because we’ve put the processes in place to make it so. In our experience, successful delivery of a clients project sparks the development of an ongoing relationship where Carbon will take a pro-active roll in supporting and demonstrating new and innovative ways of thinking to further the objectives.
It is important to ensure you receive a return on your investment, Carbon use a mix of digital tools, analytics and more traditional market research techniques to gain metrics on how the project we have developed for you is performing. We can monitor this information and tweak campaigns to make them even more effective. We can provide reports or online tools empowering our clients with this information. Carbon Creative are more than just a branding and digital agency, we care and we want to make sure that what we do for you works.
Great feedback comes from success, and what often defines success are results. Answering the brief, hitting a marketing objective, over reaching a sales target, landing new business. We provide our clients with compelling visual communications to make this happen, but don’t take our word for it, take a look at some of the case studies and testimonials on this site and draw your own conclusions.
To see a complete list of what we offer visit our design agency manchester services section. If you wish to have a chat
call 0161 877 3500.
Sign up for our newsletter covering design techniques, free marketing tools, current blog plug-ins, useful lists, time-saving widgets and social media trends.